Founded in Columbus, MS, in 1975 The Sqwincher® Corporation spent the next 40 years primarily focusing in the industrial market. Sqwincher® was acquired in 2015 by KENT Corporation with the purpose of growing our core industrial presence while at the same time, gaining retail and e-commerce placement. Our dedication to providing quality hydration products and convenient, innovative and economical packaging made us “The Drink of Industry®”. We learned from our industrial faithful that no two individuals are alike and everyone needs hydration solutions that fit their unique lifestyle.